AI search readiness and optimisation
People increasingly ask AI assistants and answer engines which business to use. These tools rely on the same fundamentals as search: pages they can access, information they can parse, and content that clearly answers a question. We get those fundamentals right.
The problem we solve
AI search tools can only describe your business accurately if they can access and understand reliable information about it. Sites that block crawlers by accident, hide key facts in images or scripts, or describe their services vaguely are easy to overlook or misrepresent.
There is no switch that makes an AI recommend you. What works is the same discipline that serves human readers: accurate, consistent facts about your business, clear answers to real questions, and technically sound pages. We focus on what can be controlled and measured.
Who it suits
- Businesses that want an accurate presence as search shifts toward AI answers
- Companies with complex services that are often misunderstood
- Organisations with good expertise that is not yet written down on their site
What the work covers
- Access review
- Robots rules, crawler access and rendering, so pages are readable without running heavy scripts.
- Entity clarity
- Consistent business name, services and facts across your site and public profiles.
- Structured information
- Accurate Schema.org markup and well-organised pages that state facts plainly.
- Answer-ready content
- Pages and FAQs that directly answer the questions customers ask, written for people first.
- Monitoring
- Tracking referral traffic from AI tools where it is reported, and periodic checks of how assistants describe you.
What you receive
- AI search readiness review with prioritised actions
- Crawler access and robots configuration
- Structured data for your organisation and services
- Content plan for question-led pages
- Monitoring approach and baseline notes
Not included
Stated up front so there are no surprises in the proposal.
- Guaranteed mentions, citations or recommendations by any AI product
How we work
A simple process, start to finish
Four clear steps, with a written proposal before any work begins and a preview you can follow throughout.
Discover
We learn about your business, your customers and what the project needs to achieve.
Plan
We agree the pages, features, timeline and price in a written proposal before any work starts.
Design and build
We design and build in stages and share a preview link, so you can give feedback as it takes shape.
Launch and support
We launch, show your team how everything works, and stay on hand to fix issues and keep improving.
Relevant work
Projects that involved this kind of work. Each case study states whose project it was and what our role was.
Common questions
Further reading
What is the difference between SEO, AEO and GEO?
SEO is about visibility in traditional search results. AEO (answer engine optimisation) focuses on being the source of direct answers, such as featured snippets and voice results. GEO (generative engine optimisation) is about how generative AI tools find and describe you. They overlap heavily: all three reward accessible, accurate and genuinely useful pages.
Can you get ChatGPT or Google's AI to recommend my business?
No one can guarantee that. These systems decide what to show based on their own models and sources. We improve the factors you control, such as accessibility, clarity, consistency and usefulness, which makes accurate representation more likely.
Does structured data guarantee AI citations or rich results?
No. Structured data helps machines interpret your pages, and search engines may use it for enhanced results, but it is not a guarantee. We only add markup that accurately reflects content on the page.
Tell us what you need.
Describe your goals and timeline. We will reply with questions or a proposal for ai search readiness work.