Noiré Home
A calm, editorial storefront for a premium candle and diffuser brand, with multi-currency checkout.
Storefront for a home fragrance brand, built by our founding engineer.
- Type
- E-commerce storefront
- Context
- Client project
- Our role
- Design and full-stack development
- Year
- 2026
- Status
- Live
Overview
Noiré Home sells hand-poured candles, reed diffusers and room sprays under the idea of quiet luxury. The shop needed to feel as considered as the products while handling collections, a cart, international pricing and trade enquiries.
The problem
A cluttered, template-style store would undercut a brand built on restraint.
The store still had practical jobs: browsing by collection, a reliable cart, international pricing and routes for wholesale buyers.
Goals
- Match the brand's quiet, premium identity
- Keep browsing and checkout clear despite a minimal design
- Serve both retail customers and trade buyers
Approach and key decisions
- Editorial restraint
- Restrained typography and generous space let the product photography lead.
- Slow, deliberate motion
- Soft scroll reveals were tuned to support the atmosphere without competing with products.
- Separate paths for trade
- Bulk orders and stockists have dedicated pages, away from the retail journey.
What was built
- Shop organised by collection
- Cart with a currency selector
- Brand story, bulk orders and stockists pages
- Journal sign-up
Technologies
- Next.js
- TypeScript
- Tailwind CSS
- Node.js
- PostgreSQL
- Framer Motion
Results
We do not have verified performance figures for this project, so we do not publish any. We would rather show the work than estimate its impact.
What we learned
A premium feel comes from what you leave out, but navigation and cart behaviour must stay completely obvious.
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